Beijing October 26, according to foreign media reports, Apple CEO Tim Cook (Tim Cook), held company earnings release conference call with analysts on Thursday, said Apple’s fourth fiscal quarter in “excellent” performance in the China region market, revenue reached $ 5.7 billion, an increase of 26% compared to the same period last year, unchanged from the third quarter. Cook also said that Apple will be held in December this year in the Chinese mainland market Offering iPhone 5.
Cook in a conference call revealed Apple wireless products sales in Greater China: Tablet PC iPad sales grew by 45% year-on-year; iPhone mobile phone sales grew 38%. The entire 2012 fiscal year, Apple’s revenue in Greater China reached $ 23.8 billion, more than doubled compared to the 2011 fiscal year. Currently, Apple’s revenue from the Greater China region, including mainland China, Hong Kong, China, China Taiwan and Macau, China, has accounted for 15% of the company’s total revenue.
Apple is using its strong retail position in the Greater China market to further promote the market development. Cook said: “We are continuing to invest in their own retail stores, and continue to broaden the channels of cooperation between this is a very exciting market, more and more users want Apple products.”
Indeed, Apple’ retail stores in Greater China has ushered in a new milestone. In the conference call, the company’s CFO Peter Oppenheimer (Peter Oppenheimer) stressed opened stores in Hong Kong, the company’s fourth quarter in fiscal year 2012, Apple opened a retail store.
Apple’s fiscal fourth quarter from the Asia-Pacific region, on revenue of $ 7.537 billion, an increase of 15% compared to the same period last year, but down 4% compared with the previous quarter. Calculated in accordance with the revenue, the Asia-Pacific region is still Apple’s third-largest market. However, with Apple’s fourth-quarter revenue of $ 2.367 billion in the Japanese market, the contribution to the total revenue of the entire Asian market in the fourth quarter for Apple about $ 10 billion is Apple’s second-largest market, behind $ 13.8 billion United States market.
Apple Mac sales in the Asia-Pacific region in the fourth quarter to 877,000 units, an increase of 20% over the same period last year, an increase of 40% compared with the previous quarter. Fiscal 2012 third quarter, Mac sales in the Asia-Pacific region to 593,000 units.
Greater China has been a key growth driver for Apple’s international revenue. Apple’s third-quarter revenue from Greater China is $ 5.7 billion, a year-on-year growth of 48%; second quarter to $ 7.9 billion, an increase of three times. 2011 fiscal year, Apple’s revenue in the market is $ 13.3 billion.