CNET Executive Editor David Carnoy the article cited Microsoft committed eight turnovers in the decision-making, Windows8 upgrade cost is too high, the Tablet lost force, public relations burnout are on the list.
Recently, Tami Reller, chief marketing and chief financial officer of Microsoft Windows, announced that Windows 8 from October 26 officially listed so far has sold 40 million licenses. Although the surface looks Windows 8 appear to have been successful, but in fact, according to CNET and other media reported that, Windows 8 and related hardware products and disappointments.
November 29, The New York Times published an article, according to NPD data cited Windows 8 PC and tablet sales data, called the poor. Four weeks from October 21 to November 17, Windows Tablet PC sales is almost negligible Excluding Windows 8 devices accounted for only less than 1%.
Windows 8 should be upgraded PC sales, but fell to such an end, in the end is what went wrong? Although Microsoft have healthy thick, can withstand the losses caused by policy mistakes. But where specific issues, let us to a detailed analysis of Microsoft’s eight wrong move.
1. Windows 8 upgrade cost is too high
My family of four or five Windows device, less than $ 40 if the upgrade license, I will consider. But in fact, I feel that Windows 7 runs very well, I did not see any compelling reasons for upgrade, especially several devices are touch screen. And I have become accustomed to Apple’s new system, only to spend $ 20 to buy an OS upgrade package can be upgraded to at least five of the same iTunes account equipment.
Windows 8 compared to Apple’s yearly upgrade cycle is more important, but I do not only need an upgrade license, but more. At least three, preferably five. Some might say I’m greedy, but Microsoft does not provide these types of transactions, I would not consider upgrading.
Confused Surface RT
When I learned a few months ago, Microsoft Surface RT Tablet PC system running Windows RT, rather than the Windows 8 Pro, I was shocked, this implied that the tablet does not support older versions of Windows software.
Why is Windows RT? Why released a few months ago the Windows RT Tablet PC, a Windows software supports the old models of the “real” Windows 8 tablet launched a few months later? In fact, I think Surface tablet hardware performance is good, but it is not unique, killer feature.
3. Surface Pro Tablet overpricing
Tablet launched a few months ago, Microsoft did not disclose the specific price, many people speculated the high-end, the “real” Windows 8 tablet certainly expensive. This guess is verified. Recently, Microsoft announced tablet starts at $ 899 with the keyboard (the keyboard is priced at $ 100). Why I do not spend this money spent with touch screen, ultra-extreme endurance doubled compared to it?
4. Windows 8 notebook confusion
Had a friend mail consulting me, let me recommend a Windows 8 notebook. I told them, a CNET colleague suggested people buy Windows 8 notebook with touch screen. Me laptop guru Dan Ackerman and Scott Stein that the touch screen is a must, I also agree with this point of view. Windows 8 Metro interface supports dynamic magnetic stickers, or more suitable for touch screen operation.
New York Times published the NPD data the same day, the newspaper also published an article entitled “IDC: Microsoft face the ultimate trial in the field of mobile software articles. The article cited IDC survey data, 33% of developers surveyed said very interested to Windows 8 development and application, 21% of developers said they are very interested to Windows Phone 7 development and application.
In contrast, intends to iPhone development and application developers proportion as high as 85% to about 83% of iPad development applications, 76% to Android development, Android Tablet PC, compared with 66%, while BlackBerry nobody asked and .
In this study, IDC has said: “not attract 50% of developers willing to develop the mobile platform will gradually die.” In other words, unless Microsoft’s efforts to attract developers, otherwise destined to decline.
Previously, Microsoft Windows 8 conference held in New York, did not give a heavyweight developers leave any deep impression.
A participant said: “Microsoft almost just showcase its Windows applications, but they did not go through the channels of interest to encourage us to develop applications for the Windows platform so difficult for us every reason to go into the Windows smart phones and tablet PCs in the development of related applications, we can not, after all, free to do it. ”
Microsoft PR “crisis”
In recent years, Microsoft has invested in advertising millions of dollars, this is the money the company’s usual practice, even if the result is lackluster. However, I think that in recent years, Microsoft’s public relations burnout effective.
Review Microsoft’s performance in New York, October 25 Windows 8 conference. The media are looking forward to the arrival of the “Oprah moment”, the results left them disappointed. Not only did not experience the Surface Tablet PC, the opposite is just again experience Windows 8 performances.
7 Microsoft does not have a “killer” mobile products
Apple has always been an advantage in the publicity around the iPhone and Android market presents the trend of fragmentation, but part of the Motorola Android phone can occasionally come to the fore, the Samsung Galaxy S3 became genuine Android Star.
As for the former hero of Nokia, has claimed that launched a killer Windows Phone 8, but so far there is no news. Lumia 920 is impressive, but it does not have a strong, the complete ecosystem support, can not be a stable footing in the highly competitive market. Microsoft needs the iPhone 5 Galaxy S3 this product may snatch away market share, but it did not.
8. Missed opportunities to expand the Xbox branding opportunity
Microsoft Xbox build around a powerful brand, successfully conquer the living room has a loyal core user. Microsoft failed fusion Xbox brand with other platforms. My colleague Jason Hiner, Microsoft’s smart phone should have “xPhone”, instead of the Windows product.